Silver A’ Design Award Winner for Graphics and Visual Communication Design Category in 2017 www.adesignaward.com
German Design Award Winner for “Excellent Communications Design
Brand Identity” in 2019 www.german-design-award.com
The overarching vision of TEDx is seeing the world through innovative ideas to gain a deeper understanding. Pertaining to this theme, Inside-Out targeted the color red- the original identity color for TEDx- as a color filter to demonstrate two different perspectives of one subject. The aim was to use the color filter technique to help the audience see a complex subject more clearly and coherently from a different angle. In line with the mission of TEDx, this design wanted to let the user see both the inner and outer worlds of a subject in a holistic manner.
