Journey Beyond Logo and Visual Identity
A’ Design Award Winner for Graphics and Visual Communication Design Category in 2017-2018

The collective life of all humans is a sum of different paths and ambitions to fulfil various objectives. In recognition of the mission statement from the Journey Beyond Organization, a clear goal is envisioned; to eliminate generational poverty. This aim is achieved by a path of different initiatives, educational and training programs. The logo design was inspired by the nature of a journey which is defined by the starting point, the journey itself and the end point. Thus, the concept of a path was evolved to represent the route and duration of a journey. The simplicity of the forms was a main criterion to put the focus on the direction of the conceptual journey in this organization.

This is a Logo and Visual identity design for Journey Beyond, a non-profit organization based in the USA. This organization works to eliminate generational poverty by teaching global competence through passport scholarships, global leadership development workshops, and study abroad. The visual identity and the logo design for this organization was aimed to reflect such values and the general goal of this organization while being simple to be recognized easily by the target audience.

By mixing the smiley emoji into the path concept, a symbolic meaning of a happy journey is created. Additionally, by using the three visual parts of the logo, I created a simple abstract pattern for a visual system that relates to the youthfulness and the happy environment of the organization.