For The Lannisters, a contemporary Irish pub in Oslo, I developed a complete visual identity system rooted in heritage, clarity, and modern pub culture. The project included logo design, color system, typography, menu design, social media visuals, and a comprehensive visual guideline to ensure consistency across all touchpoints.

The identity balances traditional Irish character with a bold, contemporary structure, allowing the brand to adapt seamlessly across physical spaces, print materials, and digital platforms.

From in-bar menus to social media content and signage, every element was designed to feel cohesive, recognizable, and flexible—supporting multiple locations while maintaining a strong, unified brand presence.